by admin | Jan 15, 2021 | Marketing Research
— Each marketing research has a specific goal and solves a particular business problem. Without a clear research goal, you can get empty information, spend extra resources and time. In this article, we will look at the main objectives of marketing research and...
by admin | Sep 8, 2020 | The Basics
— The theory of consumer value of goods helps to answer the question “Which of the goods is most likely to be bought by the consumer and why?”. The theory is based on the hypothesis that the buyer chooses the product that has the greatest value for him – which is why...
by admin | Jan 19, 2020 | The Basics
— A mass marketing strategy is the neglect of differences between market segments, a unified product for the entire market, and the promotion of a product using a single communication strategy. Because applying the concept of mass marketing, the company refuses any...
by admin | Jan 15, 2020 | The Basics
— There are 6 main functions and tasks of the marketing department at the enterprise. And we can not just talk about Knowledge of these bases without the correct application in practice. Therefore, we will not just analyze each function of the marketing service, but...
by admin | Jan 10, 2020 | The Basics
— There are different definitions of marketing, almost every author of a marketing book puts forward his own theory of the essence and concept of marketing, comes up with his own unique definition of marketing. You can use any definition of marketing by a famous...
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