by admin | Apr 28, 2021 | Brand Management
— Brand image is the real perception of the company’s brand held by market consumers. We express brand perception in specific images and associations; they can connect with the functional characteristics of the product but can only convey emotions and be abstract. ...
by admin | Feb 20, 2021 | Media Strategy
— This article describes the process of developing and forming the company’s advertising budget in the smallest details. In the article, you will find not only information about what actions it is necessary to begin planning advertising investments, but you will see...
by admin | Jan 15, 2021 | Marketing Research
— Each marketing research has a specific goal and solves a particular business problem. Without a clear research goal, you can get empty information, spend extra resources and time. In this article, we will look at the main objectives of marketing research and...
by admin | Dec 2, 2020 | Strategy: Theory and Practice
— Without correctly set marketing goals, it is difficult to write an effective marketing strategy, approve an effective marketing policy, and implement a marketing plan to promote a product. Strategic goals in marketing are the basis of any business, have their...
by admin | Nov 11, 2020 | Online Marketing
— Standard approach to indicate an online presence. We know many providers of digital and online marketing services, and each specializes in a specific method, in our view, the main thing is to work with the problem as a whole. But let’s talk specifically about...
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